Brand Design
In this project we developed a new brand identity for CRYOSPA Canberra, the first whole-body Cryotherapy Sauna in the region. CRYOSPA Canberra has three distinct markets, beauty, sport and wellness, and it was imperative the brand would resonate with all three markets, which posed quite a challenge. To help the brand appeal to the high end clientele the logo design is clean, modern and slightly feminine, taking inspiration from high end spa and beauty branding rather than a typical sports or physio brand identity. The pale blue, pentagonal shaped ‘O’ reinforces the idea of ice and also creates a standalone logomark for the brand.