POPES Electrical

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Content Marketing

For several years now, we have implemented a content marketing strategy for POPES which allows them to stay front of mind and reach their customers every week. At the beginning of each month we work with the store managers to develop a deal, product of the month or promotion, and a newsletter. The newsletter is built and blasted at the start of the month through a direct electronic mail system to the POPES database. The deals and products of the month are worked into video and print formats with the video formats activated across social media/direct electronic mail throughout the month and the print material provided to each of the stores for in store display.

Website

The POPES website has received a refreshed look and feel in 2017. With the addition of the Design Centre and Apprentice Rewards Program, it provided the perfect opportunity to complete a redesign of the entire POPES website. The new design still maintains the features of the original site, now enhanced with a modernised aesthetic and functionality. The slider on the homepage allows the user to be kept up to date with the latest news and promotions. There are clear call to actions that guide the user through the website and allow them to easily access more information. The addition of the Design Centre introduces the ability to a book an appointment online, whilst the Apprentice Rewards Program has a signup form that integrates with the direct electronic mail platform to create a members database. The website is responsive across all platforms, including computer screen, tablet and mobile. Keep an eye out for stage 2 of the rebuild launching in a few months

Website

The POPES website has received a refreshed look and feel in 2017. With the addition of the Design Centre and Apprentice Rewards Program, it provided the perfect opportunity to complete a redesign of the entire POPES website. The new design still maintains the features of the original site, now enhanced with a modernised aesthetic and functionality. The slider on the homepage allows the user to be kept up to date with the latest news and promotions. There are clear call to actions that guide the user through the website and allow them to easily access more information. The addition of the Design Centre introduces the ability to a book an appointment online, whilst the Apprentice Rewards Program has a signup form that integrates with the direct electronic mail platform to create a members database. The website is responsive across all platforms, including computer screen, tablet and mobile. Keep an eye out for stage 2 of the rebuild launching in a few months
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Print & Promotional Materials

For over 7 years Decoy has designed and coordinated all print and promotional material for each of the three POPES branches in Canberra. Decoy has designed everything from store labels, vehicle fleet and store signage, business cards, presentation folders and stationery, diaries, clothing, logos and flyers, print advertising and merchandise.

Love what you see? We are currently accepting new client projects contact us