2017 was all about bright colours and geometric design and 2018 shows no signs of holding back with the big and bold trends continuing. Here are our pick of the top trends in design, branding and colours to keep an eye out for in the year ahead.
Creative typography is going to continue as a major trend for 2018. Think big and bold sans serif fonts, handmade and unique fonts, and creative typographic designs.
Gradients are back and with a new name. Introducing ‘colour transition’, the modern application of changing from one colour in a way that compliments flat design aesthetics.
Abstract and geometric patterns are pushing into the spotlight for 2018, with ultra-flat designs taking a back seat. Similar to current fashion trends, these patterns are also heavily influenced by the 80’s and 90’s in terms of colours and style.
Duotones & double exposure, is a traditional printing technique that has found its way into the digital scene. Duotone is achieved by overlapping either the same image or two different images in monochrome colours.
Custom, hand-drawn graphic art and illustrations are becoming increasingly popular in an effort for brands to stand out against the never-ending social media feed. They are used as a way to add a unique touch of personality to designs.
Move over millennial pink, Pantone have announced ‘Ultra Violet’ as their colour of the year for 2018. From new brands and logos to interiors and the runway, expect to see the purple-blue hue everywhere!
2018 will see branding and logo designs swing in one of two directions. On one end of the spectrum is the the minimalist ‘non-branding’ trend which encourages the product/brand to speak for itself through the use of stripped-back branding and clever use of negative space.
On the other end of the scale are the ultra-detailed and colour saturated designs which will also be popular. Making the most of many of the graphic design trends mentioned above, brands will be using logos and packaging incorporating bold colours, fonts and different visual techniques all in the one design.