Aaron Wiles Painting

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Project Overview

Aaron Wiles Painting is a new residential and commercial painting company servicing the Canberra region. Decoy Marketing was engaged to create the brand identity for this new business, including logo design and style guide, business cards, letterheads and clothing apparel. It was important that the brand was modern, fresh and reflected the key service offerings of the business.

Brand Design & Stationery

The brand identity that Decoy created for Aaron Wiles Painting reflected the client’s brief. The simplistic, modern logo creates a brand that is highly complementary and applicable for a variety of uses. The link to the painting service is introduced through the use of a paint splatter graphic that is used prominently across all of the brand stationery and collateral. This simple, yet effective solution allows the brand to reflect the nature of the business in a subtle and visually effective manner.

Brand Design & Stationery

The brand identity that Decoy created for Aaron Wiles Painting reflected the client’s brief. The simplistic, modern logo creates a brand that is highly complementary and applicable for a variety of uses. The link to the painting service is introduced through the use of a paint splatter graphic that is used prominently across all of the brand stationery and collateral. This simple, yet effective solution allows the brand to reflect the nature of the business in a subtle and visually effective manner.

Application

The brand was applied to business cards, letterheads, t-shirts and hats. Each item is uniquely designed using the logo to create visual interest and effectiveness whilst maintaining the overall simplistic, modern theme. The result is a professional appearance for the client across all brand collateral!

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