The Benelongs website features a responsive design utilising the WordPress content management system that integrates with WooCommerce to provide an easy to use backend with shopping cart capabilities.
The overall design is clean with an emphasis on one key hero image and an easy to navigate site structure. The home page features four clear calls to action, promoting the shop and specific shop categories, allowing customers to quickly navigate to their chosen area. We discussed numerous pricing strategies for postage fees, deciding on a low flat rate of $3 per order, promoted on the homepage to encourage orders. Key features of the shop include the ability for users to search and filter by product categories as well as by price and sort by popularity and date added. The FAQ’s page details a range of commonly asked questions, deterring unnecessary phone and email requests, whilst a live help chat is available during business hours allowing the client and users to connect instantly and securely on the website.