Boys to the Bush

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Project Overview & Branding

Boys to the Bush is a not-for-profit organisation which provides camps for at-risk boys, developing life skills and resilience. Decoy was approached to create an updated brand and website design. The brand was to be simple, modern and effective at conveying the purpose of the organisation. Decoy came up with a simple, yet effective typography solution with a fresh look and feel.

Web Design

The new website is a fully responsive site that was designed to reflect the updated branding for Boys to the Bush. The website is user-friendly, and easy to navigate. Boys to the Bush wanted their website to provide useful, helpful information about their camp and what it can do for the boys who attend. They also wanted to highlight their donations so that people could see where their money was going and how it was helping them achieve their goals. The website is informative, visually interesting and easy to use.

Web Design

The new website is a fully responsive site that was designed to reflect the updated branding for Boys to the Bush. The website is user-friendly, and easy to navigate. Boys to the Bush wanted their website to provide useful, helpful information about their camp and what it can do for the boys who attend. They also wanted to highlight their donations so that people could see where their money was going and how it was helping them achieve their goals. The website is informative, visually interesting and easy to use.

Email Marketing

Boys to the Bush, along with the Albury Northside Chamber of Commerce hosted a luncheon for the cause and asked Decoy to create an email invitation. It was important that the style of the invitation maintained the brand identity of the organisation, and effectively communicated the details of the event to the audience.

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