CHIA

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Project Overview

CHIA is a new, national member based body for community housing providers, giving the community housing sector dedicated representation at the national level. Decoy developed the new CHIA brand, produced communication materials and designed a range of brand collateral targeting community housing providers and Government.

Brand Design

We designed a range of branding material for CHIA including a logo, stationery, a company profile and a pop up banner. CHIA needed an identity people could trust, and easy to digest promotional material that would convince state and local housing providers to join CHIA, the new national body. The branding needed to be clean, professional and bold, but at the same time called for the use of bright, friendly colours and lower case typography to appeal to the community minded side of the Association.

Brand Design

We designed a range of branding material for CHIA including a logo, stationery, a company profile and a pop up banner. CHIA needed an identity people could trust, and easy to digest promotional material that would convince state and local housing providers to join CHIA, the new national body. The branding needed to be clean, professional and bold, but at the same time called for the use of bright, friendly colours and lower case typography to appeal to the community minded side of the Association.
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Website Development

We worked with CHIA to design and build a website that would provide information on the new body, promote membership and promote the founding members. Working to a tight deadline of the CHIA launch, we designed and built a responsive WordPress website, featuring a one page, parallax scrolling design. With limited content and the need for content to be updated at any time, the parallax design enables the site to look professional and provide a quick overview or snapshot of CHIA. Using numerous linked PDF documents and clever expandable content blocks, the site allows the user to view only content that is relevant to their interests, an important feature with the range of target audiences viewing the site.

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