DJ Homes

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Project Overview

DJ Homes is a local, family run home builder servicing the Canberra region. They offer knock-down-rebuilds, house and land packages, extensions/renovations and are one the main builders of the new Googong development. Our aim for this project was to raise the quality of the DJ Homes brand and web assets, ensuring that potential customers would be able to see the high quality of their work and understand the successful track record they have crafted in Canberra over the last 30 years.

Brand Refresh

The original logo was very outdated and definitely needed a refresh, however with Canberra being a relatively small market and the original logo having over 30 years of awareness in the bank, we looked for a visual element to carry over. We came up with a clean, modern logo update that retains both green as the core brand colour as well as a new interpretation of the diamond graphic element. This new graphic element uses geometric shapes which represent building and construction, as well as symbolising progress.

Brand Refresh

The original logo was very outdated and definitely needed a refresh, however with Canberra being a relatively small market and the original logo having over 30 years of awareness in the bank, we looked for a visual element to carry over. We came up with a clean, modern logo update that retains both green as the core brand colour as well as a new interpretation of the diamond graphic element. This new graphic element uses geometric shapes which represent building and construction, as well as symbolising progress.

Website Development

The new DJ Homes website is a responsive site built using the WordPress content management system. This makes the site easy to edit in house by the DJ Homes team and displays the site content beautifully across all screen sizes including widescreen, tablet and phone. We designed the structure to be clear and easy for users to navigate. The homepage features a statement promoting the long track record of the client in Canberra as well as their background to build trust and credibility, four key services below summarise the service offering, a live social feed from Facebook ensures the homepage stays up to date with fresh content and a clear call to action via a free concept design and quotation aims to drive leads. The rest of the site is built to aid future marketing campaigns with individual landing pages for each service offering as well as a ‘for sale’ page that allows DJ Homes to easily add new house designs and house and land packages as they are released as well as future proof the page and reduce load time as more items are added.

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