The old Lifecycle website was tired, difficult to update and not mobile friendly. We designed and build Lifecycle a new, responsive website utilising the WordPress content management system, which gave Lifecycle the option to update and manage the website. To make the site more engaging and promote signups/donations, we implemented a large image slider on the home page with compelling messaging like ‘challenge yourself’ and ‘riding for a cause’. These high impact slider images capture attention and direct users to the relevant areas of the site. We rewrote all of the copy and broke the site into more logical sections, making the site much more easy to get around. These improvements can be clearly seen in the analytics data. Lifecycle now has a beautiful looking website, functional on all devices, easy to navigate, update and integrates with their email marketing program.