Lifeline

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Project Overview

Lifeline Australia needed to raise awareness and funds to increase their crisis support taskforce in response to the overwhelming demand for support services during the Dairy Farmers Crisis. Lifeline engaged Decoy to develop the strategy, design and activate the national marketing campaign. The campaign needed an urgent response, Decoy was given an extremely tight timeframe to implement the campaign - 5 days in total.

Dairy Farmer Crisis - Emergency Appeal

In 5 days, Decoy developed the campaign strategy, branding and advertising assets and activated the campaign across Facebook, Twitter, LinkedIn, the Google Display Network, direct electronic mail, traditional mail and print.   Digital marketing campaign, 20 day period returned: Campaign Reach: 1,832,594 Advert Clicks: 11,890 Donation raised: $160,000 Return on investment: + 1,500%

Dairy Farmer Crisis - Emergency Appeal

In 5 days, Decoy developed the campaign strategy, branding and advertising assets and activated the campaign across Facebook, Twitter, LinkedIn, the Google Display Network, direct electronic mail, traditional mail and print.   Digital marketing campaign, 20 day period returned: Campaign Reach: 1,832,594 Advert Clicks: 11,890 Donation raised: $160,000 Return on investment: + 1,500%
“Everyone is very happy and loved the summary. Nailed it!! We are currently at $160,000, best fundraising campaign for Lifeline Australia ever!”

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