Pacific Suites Canberra

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Project Overview

Pacific Suites Canberra is Canberra’s multi award winning apartment hotel. Decoy was engaged to design and develop a new responsive website for Pacific Suites, and provide the creative for their social media and email marketing. Having recently renovated the hotel, they also wanted to renovate their website, giving it a modern look and feel that was user friendly and informative.

Website Development

As a large scale website, there were many components that were important to consider in the process of designing the Pacific Suites website. All pages were custom designed to ensure that all elements and components were carefully considered. It was important to the client that the website was informative, visually interesting and effective in guiding the user to book an apartment. Decoy focussed on presenting the key information in a simple, yet effective manner to allow for efficient usability. The style of the website is modern and sleek, with interesting typographic and gallery elements.

Website Development

As a large scale website, there were many components that were important to consider in the process of designing the Pacific Suites website. All pages were custom designed to ensure that all elements and components were carefully considered. It was important to the client that the website was informative, visually interesting and effective in guiding the user to book an apartment. Decoy focussed on presenting the key information in a simple, yet effective manner to allow for efficient usability. The style of the website is modern and sleek, with interesting typographic and gallery elements.

Email & Facebook Marketing

In addition to the website redesign, Pacific Suites engaged Decoy to design the creative for their email marketing and Facebook remarketing adverts. With the email marketing, we created a MailChimp template that kept the Pacific Suites clientele updated in a visually interesting and effective way. We then trained the client to allow them to produce high quality monthly email blasts inhouse. The Facebook adverts were designed to visually communicate the experience of staying at the hotel and remarket back to website visitors across the Facebook platform.  

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