Serrated Tussocks

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Overview

The Victorian Serrated Tussock Working Party (VSTWP) is a not for profit organisation established in 1995 in response to community concerns about the impacts of Serrated Tussock (ST). Professor Allan Curtis was engaged to lead the social research project to identify a way forward for the VSTWP as they respond to the challenge of engaging “difficult to engage” landowners in the control of Serrated Tussock.

Approach

Allan undertook an extensive literature review and together with Simon, facilitated workshops where VSTWP members and key staff (e.g. VSTWP extension staff) identified:
  1. Priority areas for activity by the VSTWP within the Core and along the Containment line.
  2. Five landowner types within the priority areas and their attributes.
  3. Ways of effectively engaging landowners in the control of ST.

Approach

Allan undertook an extensive literature review and together with Simon, facilitated workshops where VSTWP members and key staff (e.g. VSTWP extension staff) identified:
  1. Priority areas for activity by the VSTWP within the Core and along the Containment line.
  2. Five landowner types within the priority areas and their attributes.
  3. Ways of effectively engaging landowners in the control of ST.

Outcome

The social research summarised in the report provides insights to guide VSTWP strategic thinking and enable them to identify a way forward as they respond to the challenge of engaging “difficult to engage” landowners in the control of Serrated Tussock. The “engagement framework” enables the VSTWP to develop effective appeals/ messages and deliver them through media, activities and platforms that are relevant to each cohort given their particular attributes (e.g. values, beliefs, norms, attitudes, connections/ networks etc). The workshop process and report provide a useful summary of the framework and practical examples of how that information can inform engagement. Download a copy of the report here - http://www.serratedtussock.com/serrated-tussock-research

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