Media Booking & CAD
Decoy managed the entire process for Ultimate Windows including the preparation and cost benefit review of TV station packages, concept development, storyboarding, filming, editing, CAD approval and media booking. The commercials feature some pretty bold statements around energy savings and popularity of window systems. Decoy reviewed scientific journals and presented key supporting evidence which was able to pass the commercials through the CAD process.
The TV campaign has been successful, with the client continuing to invest in growing the Ultimate Windows brand in Canberra.