Woodward Langeveld Consulting

Project Overview

Woodward Langeveld Consulting (WL Consulting) are a firm that help organisations, teams and individuals to thrive. They design solutions to complex problems faced by businesses, organisations and teams and they work in partnership through a set of values to deliver highly effective outcomes. Decoy Marketing was engaged by WL Consulting to create a new brand, including business logo, stationery, word templates, email templates, website design, development and training.

Brand Development

WL Consulting approached us with a clear style in mind. The directors were both big fans of the Art Deco design era and wanted the brand to be influenced and reflective of their personal style preferences. Our design team took this on board and developed a font style and colour palette that was consistent with these influences, and then developed the core logo version with pantone specific colours, stationery suite and website.

Brand Development

WL Consulting approached us with a clear style in mind. The directors were both big fans of the Art Deco design era and wanted the brand to be influenced and reflective of their personal style preferences. Our design team took this on board and developed a font style and colour palette that was consistent with these influences, and then developed the core logo version with pantone specific colours, stationery suite and website.

Website Development

The target audience of the website heavily dictated the style, layout, setup and overall function of the website. Taking this into account, we created a very modern and clean website that is easy to navigate, uses clear calls to action, has minimal pages and text, and uses original photography taken by the client. The aim of the website was to ensure the user of the quality and experience of the service provided by the team at WL Consulting, which we believe has been achieved through the quality of the design and responsive coding.