Exact Electrical

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Project Overview

Exact Electrical is a Canberra based company, established by Sam Jessup and Jason Jarvie. They provide electrical services for residential, commercial and retail clients. Exact came to Decoy Marketing to start their branding from the ground up. Decoy worked with the client to create the business name, logo, business cards, letterhead, and the website.

Logo & Branding

The business was a brand new endeavour, which needed a name! After discussions around the perfect name for the business with Sam and Jason, we proposed the name ‘Exact Electrical’. The boys wanted their name to stand out, be modern, clean and well suited to both domestic and commercial markets. Both parties agreed Exact Electrical fitted the bill. We then created a modern, typographic logo. The changes made to the letter ‘x’ created visual interest, and a unique logomark that could be used throughout the branding.

Logo & Branding

The business was a brand new endeavour, which needed a name! After discussions around the perfect name for the business with Sam and Jason, we proposed the name ‘Exact Electrical’. The boys wanted their name to stand out, be modern, clean and well suited to both domestic and commercial markets. Both parties agreed Exact Electrical fitted the bill. We then created a modern, typographic logo. The changes made to the letter ‘x’ created visual interest, and a unique logomark that could be used throughout the branding.

Website Design & Development

It was important to the client that the one-page website created by Decoy could effectively showcase their services and allow potential clients to easily get in touch. We created website that upholds the branding style, and efficiently communicates the company’s services and values to the user.

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