Design & Marketing:
The first stage of the projects was to develop the new brand identity for the John James Foundation’s signature project, the John James Village. The brand identity included the logo design, website design, brochures and a number of marketing materials. The website is a custom design and developed piece which utilises a responsive grid framework and a number of specific page templates including a blog progress page, a partners page with video timelapse and video case studies and the plant a tree campaign page showcasing available and sold trees for the village. The second stage of the project was to develop a campaign to engage the community and corporate donations. We developed the ‘Plant a Tree for JJV’ campaign which allowed businesses to purchase a tree with their information on it that will be planted and maintained at the Village in Deakin as well as acknowledgment on the donor's wall and an invitation to the opening ceremony.