Dairy Farmer Crisis - Emergency Appeal
In 5 days, Decoy developed the campaign strategy, branding and advertising assets and activated the campaign across Facebook, Twitter, LinkedIn, the Google Display Network, direct electronic mail, traditional mail and print.
Digital marketing campaign, 20 day period returned:
Campaign Reach: 1,832,594
Advert Clicks: 11,890
Donation raised: $160,000
Return on investment: + 1,500%